Why the Sustainability of Your Beauty Product Packaging Matters
Today's enlightened consumers and the beauty bloggers and influencers who help guide their choices are increasingly focused on "sustainable beauty", seeking out organic, natural, and "green" beauty products. For this ever-expanding segment of the beauty products market, sustainable packaging is a critical component of positioning your products for success.
Why Sustainable Packaging Matters for Beauty Products
The $532 billion beauty product industry continues to grow, and odds are it will join numerous other product and service categories in seeing increased consumer demand for environmentally-friendly beauty products. Surveys indicate that products marketed as natural, organic, or sustainable are most likely to lure consumers away from their favorite brands. Younger consumers who have yet to identify favorite brands are highly likely to follow, or even lead trends toward, sustainable products. While products themselves are of the utmost importance, the quality and sustainability of their packaging is a very close second.
Options for Sustainable Packaging
Not very long ago, if you asked people whether they thought plastic packaging could be sustainable, most would have said no. Innovations in bioplastics and bio-based plastics, as well as improved recyclability, have made plastics more environmentally friendly. Many plastic resins such as PHA, PLA, and acetate are made with renewable materials such as corn, sugar, and other natural products, while still offering the flexibility, clarity, safety, durability, functionality, and aesthetics that are so important to beauty product packaging. Other resins are biodegradable, and improved recycling options offer additional benefits. These advances combined with reduced shipping weights and injection molding's naturally low-waste manufacturing process increase the sustainability benefits of many plastic packaging options.
At Bennett Plastics, we're committed to sustainability, from the materials we offer to our processes and right down to our production facility itself. Contact us today to discuss your sustainable packaging needs or to take advantage of our other plastics capabilities.
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