Selecting Color for Your Plastic Products

September 20, 2024

Color plays an important role in our lives, from blaze orange that draws our attention to products in our favorite colors. Of course, color choices can be made for purely aesthetic reasons, but they can also be used to enhance safety, or to categorize products by size, type, strength, or other categories. The wide variety of plastic resin choices available for injection molding make it an excellent process for producing colored plastic products.

Why Color Your Plastic Products?

There are as many reasons to color your plastic products as there are colors to choose from. Some common purposes include:


  • High-visibility colors for safety
  • Opaque, dark, or other color choices to protect light-sensitive contents
  • Countless colors for visual appeal
  • Specific colors for brand identity
  • Color identification for sizes, styles, shapes, or other distinguishing factors

Plastic Coloring Options

Plastic resin formulations vary in their ability to be colored and the range of colors each type of plastic will accept. Regardless of material selection, methods of coloring plastic for injection molding involve adding specialized dry or liquid colors to plastic pellets, or combining plain and colored plastic pellets to create desired colors. Most commonly, a small percentage of deeply colored pellets are combined with uncolored ones to produce a chosen color. 

Tips for Best Results

To achieve the most even, accurate colors:


  • Be specific about the color your product needs to have and how precisely it must match. For example, do you just need "dark blue" or is there a specific Pantone shade that meets your needs?
  • Know that colorant types must be properly matched with the plastic resin being molded to avoid problems with appearance, performance, and tolerances, so material choices may dictate your color options.
  • Be aware that colorants generally make up about 2% of the total source material, and that colorant ingredients may affect regulatory compliance for food, medical, or other products.


At Bennett Plastics, we have the expertise to manufacture your products in the colors to meet your specifications. Contact us today to learn more about partnering with us to bring your products to life. 

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